Online business has evolved.
A more connected environment (thanks largely to social media) means that now, brands, companies, and yes, even individual freelancers are managing more complex and long-term relationships with their potential buyers. The answer to that? Content Marketing.
It’s something anyone who’s read a blog, watched a video, or clicked on a social media post before buying is familiar with. It’s also something no freelancer can afford to ignore. Content marketing is not only a way to move your own business, it’s also a skillset you can develop as a freelancer and if you study it within the context of Black commerce, a skill you can learn to support the Black businesses around you, whether they’re online and physical.
This page will help you get started developing your content marketing skills and understanding the Black Content Marketing environment.
Moz’s Beginner’s Guide Solid, simple overview of content marketing.
Copyblogger Amazing site for learning how to create effective online writing and one of my favorite resources. Great e-books that we follow in the Academy, a commitment to the craft, and a certification program that I recommend. Follow them on Twitter. Sign up for their newsletters.
Content Marketing Magazine: Free print and digital magazine that is extra-useful for content strategists and even general writers who want to understand where their work fits into the big picture.
The Customer Magnet Method: Sonia Thompson is a Copyblogger buddy of mine and has put together a program that’s a great and simple intro to attracting customers with your words.