Freelancing is a business and great results come when you get your business basics down. Below you’ll find a few resources to help you get started. Don’t feel like you have to take them all on at one time — it’s best if you rotate through when you see weak spots in your freelance game or feel like you need a refresher.
Seth Godin: His blog, podcast, books — all of it. One of the few marketing gurus who doesn’t need quotes around the title.
Confessions of a Pink-Haired Marketer: A really good podcast for anyone who isn’t a natural marketer or dislikes the idea of it.
Project management can make a HUGE difference in how much time you’re spending on your freelance business, so make sure not to miss out on the opportunity to up your PM game.
Project Management Demystified: This was the textbook used in my project management course in business school but it’s a good intro and reference book.
10 project management tips for freelancers (FreelancersUnion)
I hate selling and am honestly bad at it, so it’s a skill I really have to work on as a freelancer.
Seth Godin-The Difference Between Marketing and Sales: Short, but an important distinction everyone needs to understand before getting started.
The Advanced Selling Podcast: I pop into this one sometimes and they have a lot of good tactical advice. It can dig a little deep into the profession of sales (which is a freelance skill), but the episodes are short and digestible, so you can get a lot of ground covered in a short time. I like episode #542 on building a question bank
Customer service can go a long way in maintaining and growing your most valuable relationships.
The 10 Commandments of Great Customer Service: This isn’t specifically targeted toward freelancers, but almost all of them are great advice for us.
Proposals tend to be specific to an industry or niche’s culture, but there are a few basic concepts that hold across the board.
FreelancersUnion: They’ve got quite a few resources including
- A step-by-step guide to project proposals
- How to convince a potential client to sign off on your proposal
- 4 smart moves for winning your next freelance proposal
Advanced Selling Podcast Episode #543: Definitely had to include this interview episode since it covers proposals. Yours might be a little more simplified, but the tips are applicable to freelance proposals. It’s from a sponsor so it veers into commercial territory, but does a good job of covering mistakes, saving time, pacing, and not ending up in a “beauty pageant”.
Power Proposal Tips: This one’s from Upwork, so some of the advice is specific to sending proposals on a platform, but worth a review if that’s what you’re doing.
Got any resources you want to share? Shoot them over to firstname.lastname@example.org