If you haven’t checked it out, this post is all about questions that will help you generate new clients. All of it though, is built on a strong value statement that shares what you do, who you do it for, and the benefit it brings. These can take a LONG time to build confidently, so let’s get started!
Post what you’re working with now, and the challenges you might be having around it.
(Normally we have an open goal every month, but I think this could be a really helpful exercise for everybody.)
I help __________________ (do) __________________ so they can ___________.
OK…so I’m kicking around the wording for a new value statement since I’m trying something different.
I just spun off a site just for case studies since my industry (B2B healthcare tech) is pretty old school and the idea of “content marketing” or even Internet content in general is pretty new to them. Case studies pay well (I’m able to charge $750 a page) and I really like writing them. Problem is, my current statement is about content strategy, which gets some clients, but I want to push my earning more so I’m thinking of this one as the statement for my new site…
I help B2B healthcare companies create engaging case studies (do) that demonstrate how their products and services can solve their problems so that they can generate more leads and ease the sales process.
Looks good. It’s simply put and easy to know your niche. Taking notes.
I think you meant “demonstrate how their products and services can solve their clients’ problems?”
Your website looks great. One suggestion: where you put the results from the CMO institute, I think it would be better to straightforwardly say something like, according to the CMO institute, cases studies are the B2B content that is most valued and trusted by potential clients. Then the visual can reinforce that statement.
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