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My ideal client would be a mid-sized niche publishing or social justice company with growing and developing content and social media needs.
I feel like that is a small, but growing client pool…am I wrong?
I hope so!
As a newbie, I’ve had a hard time defining who my ideal client is, because I haven’t had one. I’ve written a few articles for community newspapers, but I haven’t done other types of writing. So I don’t know how to focus my work enough to fit a niche. I would prefer to work for a small or medium-sized company initially.
Even that’s a great start though, Colette!
Size is a big factor in choosing clients. Are there any industries that interest you? What did you write on at the community papers?
The clips I have are old, and mostly offline. I put links to my two most recent clips here. Both pieces covered a couple of protests.
I am interested in the health care industry. This is related to personal experience. I was injured in a car wreck several years ago, forcing me out of work for 5 months. I had good insurance at the time, and so my health and my finances were not negatively affected. But I often read about others who are in worse situations. I also follow many health care reporters on Twitter.
I’m also interested in government affairs, in terms of how programs are processed and funded. I worked in state government jobs where I had to track how funds from federal grants were used in local programs.
My final interests are in labor issues and housing issues. But I don’t think I can make much money writing about that stuff. Health care is big in my local area. Three of the top private sector employers are hospital systems. But I get lost in trying to translate my work experience to writing for clients.
AnonymousWhat a great site!
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