Fact is, most freelancers can’t afford to ignore agencies.
They can take some time to get used to, but they’re a powerful tool for you as a career freelancer. That’s true for
- Writers (of all kinds)
- Product photographers
- Web developers
- Video/audio folk
- PR and marketing pros
While work with them can be sporadic, building relationships with a solid list can help get you through the financial rough spots and make your marketing life much easier.
I ran across this article today with some great advice on how to pitch to them. As much as I’ve contacted agencies, I missed a lot of these myself and will be upping my agency pitch game.
You’ll benefit from reading the whole thing, but here are some important takeaways
- Skip the degree/years in business pitch. Neither of those mean you’re good.
- Telling them how much you love your field (passion) doesn’t really help.
- Lay out benefits for them (you’re timely, you can work alone, you’re relaitonship-focused.)
- Make things easy for them (to read you email and get back with you.)
On a side note, make a point of regularly pitching to agencies. Build a list and incorporate it into your marketing day once a month or so. Use lists like this or this, but also don’t forget to look locally.
…and feel free to add any Black-owned agencies you know in the comments.