Sometimes Pandora just fails me.
I don’t listen to music while I’m at the gym, but I do during my drive there. That of course means I keep a few stations that get me amped up…they’re a mix of 2000s hip hop, reggaeton, trap, and some Southern rap.
Sometimes though, I think the people at Pandora just want you to have a bad listening experience…I don’t know if it’s some scheme with Spotify to keep you trying out their premium subscriptions or what, but every now and then, they’ll send me so many bad tracks I’ll want to turn around and head right back to my couch.
Last week though, was particularly bad.
I kept getting all these tracks from New York rappers (Nas in particular) and they just felt…old. (Side note: I totally understand why some people refer to 90’s hip hop as “Daddy rap” now.) Part of that is because of the deliberately clear use of sampling, but part, I think, is just the fact that some music is meant for a period, and some transcends that period.
Those thoughts had been running through my head when I decided to add Missy’s station to my play list. She made my day because while her older music definitely wasn’t modern, it didn’t feel dated.
Still, when she dropped “WTF” recently, I was a little scared how it would hit me. Would I be disappointed? Would I feel old because one of the artists I’d loved as a kid didn’t come through the way I’d hoped?
Nope! Missy was her amazing, original self as always. The entire experience was unmistakably her — a brilliant pairing of the retro and the futuristic, slathered with an energy and playful spirit that will forever be pertinent.
Missy knows evergreen work, possibly better than any artist out there.
That’s a quality I admire in content creation because I personally don’t have the energy to constantly run after up-to-the-minute news and happenings in my content. I love evergreen work because it means I can create a blog that, if need be, I can leave (generally) as is for a month or two and it’s still bringing me in new clients and doing marketing work for me while I sleep.
So since this month is all about Black freelancers getting clients, and content creation is a huge part of that, start thinking about the type of content you can create that will last, and what you can do with it. That could mean a static blog, an automatic educational series for new people who sign up for your email list, or even base content for your social media scheduler.
Regardless of what you do as a freelancer, evergreen content should play a part, so go watch that video one more time and see what you can come up with.