This post will help you with Phase 3 of the Black Freelance Foundations Workbook…if you haven’t started yours yet, download it now! I hate selling. Mostly because I’m bad at it, but it also just doesn’t fit my personality. Because of that, I have to be extra-deliberate about my marketing efforts…if I’m not, my client […]
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Short, Mid, Long — Which Marketing Level are You Missing?
Last updated: 11/8/2019 This post will help you with Phase 3 of the BlackFreelance Foundations Workbook…if you haven’t started yours yet, download it now! I just had broccoli greens for dinner (did you know they’re a cousin to collards? I didn’t). That’s a direct result of being a freelancer. Back when I was employed, I […]
Marketing Hub
Updated 5/25/2019 Marketing can make or break a freelance business, but a lot of us come at it from a passive perspective. We give up after one rejection (when it can take 8-12 “touches” to sign a client) and hope that tweeting our availability will eventually work out (when marketing is something most of us […]
Marketing Mondays!
Join us on Twitter to make selling your freelancing services easier!! (#MarketThat) My weakest skill as a freelancer is marketing (I LOATHE selling), but I don’t feel too bad since that’s pretty common. Since most of us independent workers are focused on what we do, getting out there and marketing your work can feel like […]
Marketing Your Freelance Services To Black Businesses
Let me start this off by saying this is not my area of expertise. I work with B2B companies in a standardized industry, but want to help further a deeper conversation around marketing, and help you sell your services at the same time. I’m not a procrastinator. I’m the opposite…I over-prepare and pre-prepare, and […]
5 Quick Ways To Handle Freelancer Anxiety
If you follow me on Twitter, you might have seen me worrying-out-loud about a client who I’m concerned is about to drop me. It’s my biggest client, and while when I first started freelancing, I counted this kind of thing as part of the game, I’m at a point now where it sometimes can get […]
I Almost Fell Back Into That “Stability” Trap
I’ve got to admit something that’s hard for me to say, especially as someone who runs this site. Over the past year, I’ve gotten really loose with my marketing. Don’t get me wrong…I’ve still been doing it weekly and jumping on LinkedIn and all that good stuff, but I’d stopped going that extra mile. I’d […]
How to Find the Energy for Your Side-Hustle
This post will help you with Phase 1 of the Black Freelance Foundations Workbook…if you haven’t started yours yet, download it now! I give quite a bit of advice here, but there’s one thing you’ll probably never hear me recommend to anyone, and that’s to quit a job to start a full-time freelance career. Emphasis […]
Are Opportunities Created or Found?
This post will help you with Phase 3 of the Black Freelance Foundations Workbook…if you haven’t started yours yet, download it now! Today I saw some business advice saying something along the lines of “Don’t wait to be chosen. Make your own opportunities.” The idea of not waiting to be chosen? Love it! Especially as […]
5 Things That Are More Important Than Your Personal Brand (For Now…)
This post will help you with Phase 2 of the Black Freelance Foundations Workbook…if you haven’t started yours yet, download it now! I’ve got a freelance secret… 5 years into freelance writing, 2 years full-time…and I still don’t have a business card. I also don’t have a logo…or even official colors. Those are cardinal […]