Updated 5/25/2019
Marketing can make or break a freelance business, but a lot of us come at it from a passive perspective. We give up after one rejection (when it can take 8-12 “touches” to sign a client) and hope that tweeting our availability will eventually work out (when marketing is something most of us should be devoting all our free freelance time to.)
Marketing is the foundation of any freelance business and it’s got a lot of moving parts. It’s also something you can get (a lot) better at with time. Check out the resources below, and if you’re looking for an introduction? Take the BlackFreelance Marketing Quiz to get a feel for how freelance marketing really works.
(And if you ever want to talk it out with me and the rest of your BlackFreelance coworkers, come check out the Marketing topic on the community boards.)
Posts to Get You Started
People Want to Pay You…You Just Have to Know Where to Look.
Your One-Sentence Marketing Plan
Marketing Your Freelance Services To Black Businesses
Intro to Value (Read this even if you’re employed…especially if you’re employed)
Upwork Not Working Out? Try These 5 Tips…
5 Essential Points To Get Started On Bidding Sites
How To Connect With Agencies (You really Should)
Why Every Freelancer Should Be On LinkedIn (And How To Get Started)
How To Get Bigger Clients with LinkedIn (email template included)
Tired of managing your freelance social media? These tools can help.
Not Getting New Clients? Ask Yourself These 10 Questions.
Get That Habit Going
Your Simple Marketing Calendar (Download Included!)
How to Become Your Own Mini Marketing Department
5 Ways To Start Sowing Your Freelance Marketing Garden Today
Prospecting: The Freelance Habit You Didn’t Know You Needed
Want to See Your Business Blow Up? Get Some Strategic Partnerships in Your Game.
Short, Mid, Long…Which Marketing Level Are You Missing?
Favorite Tools
Insightly (CRM tool)
Streak (CRM tool)
LinkedIn (Lead Source)
Hoovers (Reference: Business Size)
Trade Mags (Prospecting)
Suggested Resources
Get familiar with content marketing
Confessions of a Pink-Haired Marketer (podcast-general marketing)
The Missing Link (podcast-LinkedIn marketing)
Want to master LinkedIn marketing? Start with their Secret Sauce series.
