Fact is, most freelancers can’t afford to ignore agencies.
They can take some time to get used to, but they’re a powerful tool for you as a career freelancer. That’s true for
- Writers (of all kinds)
- Designers
- Product photographers
- Web developers
- Video/audio folk
- Animators
- PR and marketing pros
While work with them can be sporadic, building relationships with a solid list can help get you through the financial rough spots and make your marketing life much easier.
I ran across this article today with some great advice on how to pitch to them. As much as I’ve contacted agencies, I missed a lot of these myself and will be upping my agency pitch game.
You’ll benefit from reading the whole thing, but here are some important takeaways
- Skip the degree/years in business pitch. Neither of those mean you’re good.
- Telling them how much you love your field (passion) doesn’t really help.
- Lay out benefits for them (you’re timely, you can work alone, you’re relaitonship-focused.)
- Make things easy for them (to read you email and get back with you.)
On a side note, make a point of regularly pitching to agencies. Build a list and incorporate it into your marketing day once a month or so. Use lists like this or this, but also don’t forget to look locally.
Also, have your portfolio looking its best. If you don’t have one, here’s how to get started.
…and feel free to add any Black-owned agencies you know in the comments.
Thanks for linking to our article at Millo!
It was a great article!