Fundamentals of Network-Based Freelancing

Risks are inherent to freelancing just like they are to employment. But one that’s relatively unique is the risk of isolation.

There are multiple proven ways to mitigate risk as a freelancer, but one of the most powerful in addressing isolation is practicing Network-Based Freelancing.

What is network-based freelancing?

This approach to freelancing involves connecting and contributing to a network of of aligned freelancers. This network works together to share ideas and complete projects and services for clients at much larger scales that can rival agencies and other businesses.

Being a member of these networks can be powerful for your business. They can keep work flowing when times get tough, alert you to market risks you might not see coming, and help you maintain objectivity in your business (avoiding imposter syndrome and over or under estimating how much influence you have on your results).

This network is like your freelance coworkers—people who are out here with you doing related work with similar goals. They can include:

• Freelancers of complementary skills
• Freelancers of the same skills in the same niche
• Freelancers in other niches
• Agency contacts
• Fractional executives

These connections can be loose or more formal depending on the nature of your market and your relationship with other freelancers.

Fundamentals of network-based freelancing

I’ve found that most freelancers are very open to helping other freelancers…the challenge is building a network that actually aligns with your goals so that you’re nurturing mutually beneficial relationships. There are a few things you’ll want to keep in mind when creating and cultivating your network.

Know who you are

It’s great to have a ton of contacts, but you can waste each other’s time if you aren’t solid on who you work with and the value you provide.

Network-based freelancing is much easier when you’ve established a niche and know the value you offer. (This page will help you with your niche and this will help with understanding the value you offer your clients.)

For example, if you can articulate the benefits you achieve for your clients and have an established strategy, it’s much easier for another freelancer to understand where to pull you in and when to refer work.

Lead with value

As a freelance network member, it’s important to know why other freelancers benefit from having you as a part of their network.

In most cases, network relationships help establish them as a respected professional to their clients and extend the services they offer. Start with that perspective and tailor it to the results you get with your clients.

Have a document or web page

It’s always good to create a written and visual representation of who you are. Be ready to create even a basic webpage or 1-pager that addresses topics like:

• Who you work with
• Your ideal client profile (ICP)
• Results you achieve
• Testimonials

Use formal agreements

Always work with a contract—this applies to both clients and other freelancers. Referral agreements and contracts are especially useful here and help you maintain positive relationships with your network while avoiding conflicts over unspoken expectations.

Check in regularly

These are your freelance coworkers so don’t let things go stale.

I check in with my network about once a quarter to talk about what they’re seeing in the industry, challenges they’re having, and to share what I’m working on. These conversations are informative and help you stay top of mind with people when they’re stepping into new business opportunities.

Use a CRM like HubSpot to track partners and keep up with your network.

Return the favor

Remember that you can contribute to this network too, by referring people and bringing in subcontractors on work you’re doing. This is the kind of thing that people really remember.

Network-based freelancing is a fundamental pillar of stability and sustainability in your employer-independent career. Learn more about that kind of stability here, and stop by the BlackFreelance Discord to meet and connect with other freelancers.

Megan