Freelance confession: I don’t have a newsletter. OK…I had one for a while, but after a few months of pretty much no response (no new subscribers, no opens, nothing, even from clients who loved my work), I let it die. It just wasn’t worth my time, and I was finding that cold marketing and time […]
How to Respond to Freelance Job Listings
This post will help you with Phase 3 of the Black Freelance Foundations Workbook…if you haven’t started yours yet, download it now! As much as Upwork’s been raising eyebrows lately, I’m not convinced that they’re a completely poor choice, especially for new freelancers. They’re going to continue to attract most of the companies new to […]
4 Simple Ways to Build Your Freelance Brand
This post will help you with Phase 3 of the Black Freelance Foundations Workbook…if you haven’t started yours yet, download it now! Yeah…so…LinkedIn is REALLY starting to win me over, and that’s despite them being weird about my new ProFinder account. So if you’ve hung around here for a while, you may have noticed […]
Not Getting New Clients? Ask Yourself These 10 Questions.
This post will help you with Phase 3 of the Black Freelance Foundations Workbook…if you haven’t started yours yet, download it now! Every freelancer…every last one of us…goes through periods where we sit back and wonder where our next client (a.k.a. income) is going to come from. So if you’re working through this challenge right […]
Don’t Miss Your Messaging: Your Services Page Matters More Than You Think
This post will help you with Phase 2 of the Black Freelance Foundations Workbook…if you haven’t started yours yet, download it now! Simple solutions are great–especially when it comes to building a freelance website that brings in business while you sleep. One of my favorites involves pretending to be a client. It can be difficult […]
Why Your Portfolio Shouldn’t Include Your “Best” Work
This post will help you with Phase 3 of the Black Freelance Foundations Workbook…if you haven’t started yours yet, download it now! What if I told you that your portfolio isn’t about bragging, showing off, or really even about you at all? Well, that’s exactly what I’m going to say, and that’s because your portfolio […]
Don’t Miss Your Messaging: Your Homepage
This post will help you with Phase 3 of the Black Freelance Foundations Workbook…if you haven’t started yours yet, download it now! I want you to answer a hypothetical question for me. You’re throwing a cookout next weekend for your cousin’s 16th birthday and are looking for a DJ. You start doing research…asking around, getting […]
Why your messaging is EVERYTHING on your freelance site…
This post will help you with Phase 3 of the Black Freelance Foundations Workbook…if you haven’t started yours yet, download it now! I bet you started your freelance website without any clue what your messaging was. It’s ok if you did…I did the same thing. I get a feeling most freelancers do. That said, it’s something […]
5 Things That Are More Important Than Your Personal Brand (For Now…)
This post will help you with Phase 2 of the Black Freelance Foundations Workbook…if you haven’t started yours yet, download it now! I’ve got a freelance secret… 5 years into freelance writing, 2 years full-time…and I still don’t have a business card. I also don’t have a logo…or even official colors. Those are cardinal […]
Freelancing Without A Minimum Hourly Rate? Please Stop…
I’m going to bet that if I asked you your minimum hourly rate, you wouldn’t be able to tell me…if you can’t, that’s a problem, but by the end of this post, you’ll be on your way to having your starter rate and getting a measurable handle on your freelance income. What Is A […]