Success as a freelancer is incredibly difficult if you don’t know who you work for. It seems counterintuitive, but when you’re precise about the kind of customer you work with and really specialize in the kind of freelancing you do, you spend less time and effort trying to find clients. That’s when you can really […]
Easy Upgrade To Your Freelancer Website…Fonts!
This post will help you with Phase 1 of the Black Freelance Foundations Workbook…if you haven’t started yours yet, download it now! So I’ve been ashamed of my freelancer site for a while now…the content flows, the colors are appropriate for my industry, it’s bright and inviting but still professional–but I’ve still been contemplating […]
Don’t Waste Your Time On A Business Name
It’s website month here at BlackFreelance and it’s got me rethinking my ENTIRE web presence. I recently sat down to listen to a podcast on freelancing as a B2B business writer an as usual with podcasts, I came out ready to do a million things…one of those being creating an entirely new domain for my […]
5 Ways To Make Your “Hire Me” Case
This post will help you with Phase 3 of the Black Freelance Foundations Workbook…if you haven’t started yours yet, download it now! Are you just hoping and praying that clients will find one of your freelancing profiles, like what you do and will give you a chance…or are you making a deliberate case that working […]
Writing Great Blog Posts (That Get You More Clients)
This post will help you with Phase 3 of the Black Freelance Foundations Workbook…if you haven’t started yours yet, download it now! Being able to write a blog post that attracts attention, informs potential clients, and moves them to action is a skill that’s essential to any freelancer. Whether you’re a writer or web developer, […]
Creating Your Best Portfolio
Your portfolio is an experience. Testimonials, samples…I stressed about getting those together into a great package when I first started freelancing as a writer. What I didn’t realize at the time, was that the traditional portfolio—that collection of art work, photographs, successful projects—was just one of many checkboxes that clients were looking to tick before […]
10 Things Freelancers Should Blog About
Blogging sells what you do without the work. That’s why I’m a firm believer in maintaining an online presence, even if your goal isn’t to become “a blogger”. Especially in freelancing, it helps to demonstrate knowledge, your ability to communicate, it creates a platform to show off your skills, and is proof that you’re engaged […]
Freelancing While Black: Answering The Profile Photo Question
It’s pretty commonly known among Black freelancers that if you are visibly identifiable as Black and you use a photo, your contacts drop. When I first started, I addressed this by flat out breaking site rules and posting a photo of the Golden Gate Bridge. I received more invitations to interview and got more responses […]