I’ve been following Seth Godin for years now, and while he occasionally can get a little bootstrappy, he’s hands down my favorite marketing guru (he’s one of the few people I’ll use that title for seriously) AND he has a long history of working as a freelancer. That’s why I’m always excited when he takes the time to lend his insight to freelancing.
His new podcast, Akimbo, is great in general, but his episode on freelancing should be required listening (I’m considering adding it to the introductory email for newsletter subscribers). Seriously, next time you have 20 or so minutes, sit down and listen to the first segment. It’ll change the way you think about what you do.
Here are some highlights…
- If you’re a freelancer, you’ve got a lousy boss
- We’re moving away from an employment-based economy
- You’re not really an entrepreneur
- You are your cheapest employee
- Focus on an industry or space that actually wants you (not all do)
- If you’re competing on price, you’re in a race to the bottom (that you don’t want to win)
- Freelancing means signing up to be your own best advocate
- You’re looking for the smallest possible number of people to serve