Success as a freelancer is incredibly difficult if you don’t know who you work for. It seems counterintuitive, but when you’re precise about the kind of customer you work with and really specialize in the kind of freelancing you do, you spend less time and effort trying to find clients. That’s when you can really […]
Quick Thoughts: Do You Know Your Industry Colors?
Every type of business or community has signals — language, images, shapes — that signal insider understanding. Colors are a big one and your site should reflect that. Use the guide below to get started after choosing your freelance specialization. If you don’t see yours here, visit five or six leaders in your industry and […]
Why I Just Turned Down A Full-Time Job
This post will help you with Phase 1 of the Black Freelance Foundations Workbook…if you haven’t started yours yet, download it now! One of the greatest things about freelancing is that it gets you in close, long-term contact with people who hire. I’m always hearing stories from other freelancers about being offered full-time work or great […]
How To Build a Better Services Page
Easy Upgrade To Your Freelancer Website…Fonts!
This post will help you with Phase 1 of the Black Freelance Foundations Workbook…if you haven’t started yours yet, download it now! So I’ve been ashamed of my freelancer site for a while now…the content flows, the colors are appropriate for my industry, it’s bright and inviting but still professional–but I’ve still been contemplating […]
Why Aren’t You Selling Your Work?
This post will help you with Phase 1 of the Black Freelance Foundations Workbook…if you haven’t started yours yet, download it now! Is it because you think it’s not good enough? That no one will buy? That it’s too hard or too complicated or too risky? I could tell you that none of those things […]
5 Ways To Make Your “Hire Me” Case
This post will help you with Phase 3 of the Black Freelance Foundations Workbook…if you haven’t started yours yet, download it now! Are you just hoping and praying that clients will find one of your freelancing profiles, like what you do and will give you a chance…or are you making a deliberate case that working […]
Quick Thoughts: Taking Advantage Of Big Business Mistakes: Mashable
If there’s a marketing song I’d sing from the mountain tops, it’s that big brands have zero idea what they’re doing when it comes to products that appeal to minorities. I’m still not sure if it’s ignorance, malice, apathy or allowing people who are a nasty combo of those things to run rampant in content […]
5 Simple Specialization Questions That Will Make You More Money
**This post will help you with Phase 2 of your Freelance Workbook…download it now!** Specializing in a niche is one of those not-so-well-kept secrets of the freelancing world. It’s obvious that freelancers of all types (from writers to marketers to accountants) build their brand around a specific topic, but on its face, it looks risky […]
Quick Thoughts: The De-punking Of Afropunk…It’s Not Just The Music
“Black people with a lot of piercings always throw me off.” This statement came from a heavily tattooed, bi-racial, White-acculturated friend of mine whose visual presence meshes easily with an Afropunk aesthetic. In response I mentioned the eponymous festival and my plans to go. He had no clue what it was. See I’d wanted to […]