This post will help you with Phase 2 of the Black Freelance Foundations Workbook…if you haven’t started yours yet, download it now! When I started freelancing, I had zero concept of how freelancers lived. Entrepreneurs? Sure. I’ve got family and friends all over the place who’ve started their own businesses, but freelancers? As far as […]
Why Your Portfolio Shouldn’t Include Your “Best” Work
This post will help you with Phase 3 of the Black Freelance Foundations Workbook…if you haven’t started yours yet, download it now! What if I told you that your portfolio isn’t about bragging, showing off, or really even about you at all? Well, that’s exactly what I’m going to say, and that’s because your portfolio […]
Don’t Miss Your Messaging: Your Homepage
This post will help you with Phase 3 of the Black Freelance Foundations Workbook…if you haven’t started yours yet, download it now! I want you to answer a hypothetical question for me. You’re throwing a cookout next weekend for your cousin’s 16th birthday and are looking for a DJ. You start doing research…asking around, getting […]
Why your messaging is EVERYTHING on your freelance site…
This post will help you with Phase 3 of the Black Freelance Foundations Workbook…if you haven’t started yours yet, download it now! I bet you started your freelance website without any clue what your messaging was. It’s ok if you did…I did the same thing. I get a feeling most freelancers do. That said, it’s something […]
5 Things That Are More Important Than Your Personal Brand (For Now…)
This post will help you with Phase 2 of the Black Freelance Foundations Workbook…if you haven’t started yours yet, download it now! I’ve got a freelance secret… 5 years into freelance writing, 2 years full-time…and I still don’t have a business card. I also don’t have a logo…or even official colors. Those are cardinal […]
Freelancing Without A Minimum Hourly Rate? Please Stop…
I’m going to bet that if I asked you your minimum hourly rate, you wouldn’t be able to tell me…if you can’t, that’s a problem, but by the end of this post, you’ll be on your way to having your starter rate and getting a measurable handle on your freelance income. What Is A […]
Freelancing Changed My Relationship With Food
My father, being the Southern Black man he is, has zero qualms commenting on people’s weight. I’ve been horrified on multiple instances to hear him gleefully exclaim that someone was “gettin’ fat”…something that seems to be perfectly normal and acceptable conversation for his generation (they put less value on the amount of space bodies […]
Using Niche Thought Leaders To Get New Clients
Serious question…who are the thought leaders in your freelance niche? What are they talking about? Who’s listening to them? How does it relate to what you do? Where do you even find them? The answer to that last question (and it’s the most important) is social. Why Thought Leaders Are So Powerful I don’t […]
Stuck In A Social Media Rut? Here Are 5 Fixes.
My niche (healthcare tech) has one of its biggest conferences coming in up just a couple of weeks. It’s massive…50,000 visitors…over a thousand vendors…Of course everybody’s running around like chickens. Marketing at the conference is a huge deal, but it’s also very difficult, because no one goes to conferences to be sold to. I […]
5 Quick Ways To Handle Freelancer Anxiety
If you follow me on Twitter, you might have seen me worrying-out-loud about a client who I’m concerned is about to drop me. It’s my biggest client, and while when I first started freelancing, I counted this kind of thing as part of the game, I’m at a point now where it sometimes can get […]