If you’ve never gotten an email from a dissatisfied client…well…you want to keep things that way. Freelancers with positive, productive, payful (that’s going to be a word, at least for this post) relationships with their clients didn’t get that way by accident. Some of us are just naturals when it comes to keep clients happy, […]
Missy Elliot And The Powerful Elegance Of Evergreen Content
Sometimes Pandora just fails me. I don’t listen to music while I’m at the gym, but I do during my drive there. That of course means I keep a few stations that get me amped up…they’re a mix of 2000s hip hop, reggaeton, trap, and some Southern rap. Sometimes though, I think the people at […]
Black Digital Marketers…What’s Up?
This post will help you with Phase 1 of the Black Freelance Foundations Workbook…if you haven’t started yours yet, download it now! I swear, every time I even breathe the words “social” and “media” too closely together, I get favorites and retweets and shares from all kind of “gurus”, “mavens”, and “specialists” and their smiling […]
Is Your Freelance Website Missing This Essential Element?
Success as a freelancer is incredibly difficult if you don’t know who you work for. It seems counterintuitive, but when you’re precise about the kind of customer you work with and really specialize in the kind of freelancing you do, you spend less time and effort trying to find clients. That’s when you can really […]
Quick Thoughts: Do You Know Your Industry Colors?
Every type of business or community has signals — language, images, shapes — that signal insider understanding. Colors are a big one and your site should reflect that. Use the guide below to get started after choosing your freelance specialization. If you don’t see yours here, visit five or six leaders in your industry and […]
How To Build a Better Services Page
Why Aren’t You Selling Your Work?
This post will help you with Phase 1 of the Black Freelance Foundations Workbook…if you haven’t started yours yet, download it now! Is it because you think it’s not good enough? That no one will buy? That it’s too hard or too complicated or too risky? I could tell you that none of those things […]
Quick Thoughts: Taking Advantage Of Big Business Mistakes: Mashable
If there’s a marketing song I’d sing from the mountain tops, it’s that big brands have zero idea what they’re doing when it comes to products that appeal to minorities. I’m still not sure if it’s ignorance, malice, apathy or allowing people who are a nasty combo of those things to run rampant in content […]
Quick Thoughts: The De-punking Of Afropunk…It’s Not Just The Music
“Black people with a lot of piercings always throw me off.” This statement came from a heavily tattooed, bi-racial, White-acculturated friend of mine whose visual presence meshes easily with an Afropunk aesthetic. In response I mentioned the eponymous festival and my plans to go. He had no clue what it was. See I’d wanted to […]
Creating Your Best Portfolio
Your portfolio is an experience. Testimonials, samples…I stressed about getting those together into a great package when I first started freelancing as a writer. What I didn’t realize at the time, was that the traditional portfolio—that collection of art work, photographs, successful projects—was just one of many checkboxes that clients were looking to tick before […]