My niche (healthcare tech) has one of its biggest conferences coming in up just a couple of weeks. It’s massive…50,000 visitors…over a thousand vendors…Of course everybody’s running around like chickens. Marketing at the conference is a huge deal, but it’s also very difficult, because no one goes to conferences to be sold to. I […]
You Are Not Every Freelancer. It Is Not All In You.
*I ran across some beautiful pictures of Whitney Houston today and decided to try something…See if you can’t find all the Whitney Houston references in this post and leave them in the comments…there are 14…good luck! This post will help you with Phase 2 of the Black Freelance Foundations Workbook…if you haven’t started yours yet, download […]
Your Simple Marketing Calendar (Download Included!)
This post will help you with Phase 3 of the Black Freelance Foundations Workbook…if you haven’t started yours yet, download it now! Getting clients isn’t near as complicated as it might seem. Sure, you need to know the service you provide and have an online presence that showcases your work, but a lot of it […]
Product Review: GammaRay Computer Glasses
Pros Inexpensive Lightweight Comfortable, no nose slippage Cute (at least mine are) Cons They smudge if you look at them sideways These are one of those products I wish I’d discovered years ago. Thankfully I’ve managed to make it into my 30s without needing any kind of visual aids, but lately I’ve […]
Easy Upgrade To Your Freelancer Website…Fonts!
This post will help you with Phase 1 of the Black Freelance Foundations Workbook…if you haven’t started yours yet, download it now! So I’ve been ashamed of my freelancer site for a while now…the content flows, the colors are appropriate for my industry, it’s bright and inviting but still professional–but I’ve still been contemplating […]
Why Aren’t You Selling Your Work?
This post will help you with Phase 1 of the Black Freelance Foundations Workbook…if you haven’t started yours yet, download it now! Is it because you think it’s not good enough? That no one will buy? That it’s too hard or too complicated or too risky? I could tell you that none of those things […]
Quick Thoughts: Taking Advantage Of Big Business Mistakes: Mashable
If there’s a marketing song I’d sing from the mountain tops, it’s that big brands have zero idea what they’re doing when it comes to products that appeal to minorities. I’m still not sure if it’s ignorance, malice, apathy or allowing people who are a nasty combo of those things to run rampant in content […]
3 Major Decisions Mid-Career Workers Should Make Before Trying Freelancing.
This post will help you with Phase 1 of the Black Freelance Foundations Workbook…if you haven’t started yours yet, download it now! The real disillusionment kicked in for me about seven years into my career. I’d taken the big vacations, tried hobbies ranging from cooking to kickboxing, and gotten a masters degree. One day it […]
Finding Freelance Clients: Black Fashion Edition
Finding Freelance Clients: Black Fashion Edition Your favorite sites probably live and breathe by free content…i.e., people like you doing great (or not so great) work for them for absolutely nothing. This would be an obvious problem anywhere else in the world — I used to go to a gym where the vast majority of […]
10 Things Freelancers Should Blog About
Blogging sells what you do without the work. That’s why I’m a firm believer in maintaining an online presence, even if your goal isn’t to become “a blogger”. Especially in freelancing, it helps to demonstrate knowledge, your ability to communicate, it creates a platform to show off your skills, and is proof that you’re engaged […]