This post will help you with Phase 2 of the Black Freelance Foundations Workbook…if you haven’t started yours yet, download it now! So something I’m noticing about a lot of specialized tech writers…they don’t normally have much experience in their industry–they simply stay up on news and write about it regularly. I write on healthcare […]
4 Simple Ways to Build Your Freelance Brand
This post will help you with Phase 3 of the Black Freelance Foundations Workbook…if you haven’t started yours yet, download it now! Yeah…so…LinkedIn is REALLY starting to win me over, and that’s despite them being weird about my new ProFinder account. So if you’ve hung around here for a while, you may have noticed […]
Why your messaging is EVERYTHING on your freelance site…
This post will help you with Phase 3 of the Black Freelance Foundations Workbook…if you haven’t started yours yet, download it now! I bet you started your freelance website without any clue what your messaging was. It’s ok if you did…I did the same thing. I get a feeling most freelancers do. That said, it’s something […]
5 Things That Are More Important Than Your Personal Brand (For Now…)
This post will help you with Phase 2 of the Black Freelance Foundations Workbook…if you haven’t started yours yet, download it now! I’ve got a freelance secret… 5 years into freelance writing, 2 years full-time…and I still don’t have a business card. I also don’t have a logo…or even official colors. Those are cardinal […]
Using Niche Thought Leaders To Get New Clients
Serious question…who are the thought leaders in your freelance niche? What are they talking about? Who’s listening to them? How does it relate to what you do? Where do you even find them? The answer to that last question (and it’s the most important) is social. Why Thought Leaders Are So Powerful I don’t […]
9 Ways To Educate Yourself On Your Freelance Niche
Updated 6/9/18 This post will help you with Phase 2 of the Black Freelance Foundations Workbook…if you haven’t started yours yet, download it now! If you’re not specializing in a niche, you’re probably making your freelance life harder than it has to be. Since some tweaks I made during website month, I’ve had a lot […]
You Are Not Every Freelancer. It Is Not All In You.
*I ran across some beautiful pictures of Whitney Houston today and decided to try something…See if you can’t find all the Whitney Houston references in this post and leave them in the comments…there are 14…good luck! This post will help you with Phase 2 of the Black Freelance Foundations Workbook…if you haven’t started yours yet, download […]
Is Your Freelance Website Missing This Essential Element?
Success as a freelancer is incredibly difficult if you don’t know who you work for. It seems counterintuitive, but when you’re precise about the kind of customer you work with and really specialize in the kind of freelancing you do, you spend less time and effort trying to find clients. That’s when you can really […]
Quick Thoughts: Do You Know Your Industry Colors?
Every type of business or community has signals — language, images, shapes — that signal insider understanding. Colors are a big one and your site should reflect that. Use the guide below to get started after choosing your freelance specialization. If you don’t see yours here, visit five or six leaders in your industry and […]
5 Simple Specialization Questions That Will Make You More Money
**This post will help you with Phase 2 of your Freelance Workbook…download it now!** Specializing in a niche is one of those not-so-well-kept secrets of the freelancing world. It’s obvious that freelancers of all types (from writers to marketers to accountants) build their brand around a specific topic, but on its face, it looks risky […]