Every time I see someone say they’re working on business goals as a blogger, a little piece of me winces. It’s not because blogging isn’t important or powerful…it is, I’ve started a whole business around it and still do it myself. It’s because too often, when people are talking about blogging on its own, they’re […]
Pros and Cons: Freelancing, Entrepreneurship, and Creative/Social Projects
This post will help you with Phase 1 of the Black Freelance Foundations Workbook…if you haven’t started yours yet, download it now! There are a thousand different ways to earn online and one, surefire way to fail — That’s not understanding what you’re really trying to do. I put this list together because I realized that […]
Blogger vs. Freelance Writer: 5 Key Differences
This post will help you with Phase 1 of the Black Freelance Foundations Workbook…if you haven’t started yours yet, download it now! You wouldn’t know it by spending time on the Internet, but blogging is just the tip of the iceberg when it comes to ways you can get paid to write. From content marketing […]
Don’t Miss Your Messaging: Your Services Page Matters More Than You Think
This post will help you with Phase 2 of the Black Freelance Foundations Workbook…if you haven’t started yours yet, download it now! Simple solutions are great–especially when it comes to building a freelance website that brings in business while you sleep. One of my favorites involves pretending to be a client. It can be difficult […]
Using Niche Thought Leaders To Get New Clients
Serious question…who are the thought leaders in your freelance niche? What are they talking about? Who’s listening to them? How does it relate to what you do? Where do you even find them? The answer to that last question (and it’s the most important) is social. Why Thought Leaders Are So Powerful I don’t […]
9 Ways To Educate Yourself On Your Freelance Niche
Updated 6/9/18 This post will help you with Phase 2 of the Black Freelance Foundations Workbook…if you haven’t started yours yet, download it now! If you’re not specializing in a niche, you’re probably making your freelance life harder than it has to be. Since some tweaks I made during website month, I’ve had a lot […]
Your Simple Marketing Calendar (Download Included!)
This post will help you with Phase 3 of the Black Freelance Foundations Workbook…if you haven’t started yours yet, download it now! Getting clients isn’t near as complicated as it might seem. Sure, you need to know the service you provide and have an online presence that showcases your work, but a lot of it […]
Missy Elliot And The Powerful Elegance Of Evergreen Content
Sometimes Pandora just fails me. I don’t listen to music while I’m at the gym, but I do during my drive there. That of course means I keep a few stations that get me amped up…they’re a mix of 2000s hip hop, reggaeton, trap, and some Southern rap. Sometimes though, I think the people at […]
Quick Thoughts: Taking Advantage Of Big Business Mistakes: Mashable
If there’s a marketing song I’d sing from the mountain tops, it’s that big brands have zero idea what they’re doing when it comes to products that appeal to minorities. I’m still not sure if it’s ignorance, malice, apathy or allowing people who are a nasty combo of those things to run rampant in content […]
Creating Your Best Portfolio
Your portfolio is an experience. Testimonials, samples…I stressed about getting those together into a great package when I first started freelancing as a writer. What I didn’t realize at the time, was that the traditional portfolio—that collection of art work, photographs, successful projects—was just one of many checkboxes that clients were looking to tick before […]