Freelancers can learn a lot from SheaMoisture’s recent “progression” even deeper into the #AllHairMatters woods. To be fair, growth is challenging, and missteps are a part of business, so I tried to find some logic behind their decision to release a commercial that prominently featured White women and their hair needs…more money in a larger […]
Your Freelance Profile is More Important Than Your Resume (Sample Included)
This post will help you with Phase 3 of the BlackFreelance Foundations Workbook…if you haven’t started yours yet, download it now! I’d probably been freelancing full time for a good year before I came to the dreadful realization that I might need to create a resume. My first full-on job involved sifting through […]
What Choosing a Niche Really Looks Like
This post will help you with Phase 2 of the BlackFreelance Foundations Workbook…if you haven’t started yours yet, download it now! This post applies mostly to B2B freelancers (that’s most of us.) B2C freelancers like makeup artists, trainers, and personal chefs can definitely benefit from niching (and reading this post), but the process will look […]
B2B vs. B2C (and Why Freelancers Can’t Afford to Miss the Difference)
Updated 11/19/2022 This post will help you with Phase 2 of the BlackFreelance Foundations Workbook…if you haven’t started yours yet, download it now! I come from a family of educators. From my mother who taught literature and composition, to family and friends, my life’s been full of teachers, so I’ve had multiple front row seats to […]
How To Connect With Agencies (You really Should)
This post will help you with Phase 3 of the BlackFreelance Foundations Workbook…if you haven’t started yours yet, download it now! Fact is, most freelancers can’t afford to ignore agencies. They can take some time to get used to, but they’re a powerful tool for you as a career freelancer. That’s true for Writers […]
You Don’t Have to Get Freelancing Right the First Time (or even the second)
This post will help you with Phase 1 of the Black Freelance Foundations Workbook…if you haven’t started yours yet, download it now! I want to tell you something real quick. Your first freelance profile won’t be right. Your first pitch either. Know what else? Your first website will likely be strange and ineffective and your […]
11 Freelance/Business Habits I’m Leaving in 2016
This year’s been a benchmark year for me as a freelancer. With all the garbage 2016’s brought with it, for my freelance business, it’s actually been a good run. I hit my earning goals of matching my full-time monthly income while working part-time. I’ve plugged into a great referral network in my niche, and I’ve […]
Don’t Miss Your Messaging: Your Homepage
This post will help you with Phase 3 of the Black Freelance Foundations Workbook…if you haven’t started yours yet, download it now! I want you to answer a hypothetical question for me. You’re throwing a cookout next weekend for your cousin’s 16th birthday and are looking for a DJ. You start doing research…asking around, getting […]
Why your messaging is EVERYTHING on your freelance site…
This post will help you with Phase 3 of the Black Freelance Foundations Workbook…if you haven’t started yours yet, download it now! I bet you started your freelance website without any clue what your messaging was. It’s ok if you did…I did the same thing. I get a feeling most freelancers do. That said, it’s something […]
Stuck In A Social Media Rut? Here Are 5 Fixes.
My niche (healthcare tech) has one of its biggest conferences coming in up just a couple of weeks. It’s massive…50,000 visitors…over a thousand vendors…Of course everybody’s running around like chickens. Marketing at the conference is a huge deal, but it’s also very difficult, because no one goes to conferences to be sold to. I […]