This post will help you with Phase 3 of the BlackFreelance Foundations Workbook…if you haven’t started yours yet, download it now! Happy 2022! So to kick things off, I’m going to give a quick overview of how I used paid advertising on LinkedIn. (If you’re tired of cold contacting prospects, this is the post for […]
Short, Mid, Long — Which Marketing Level are You Missing?
Last updated: 11/8/2019 This post will help you with Phase 3 of the BlackFreelance Foundations Workbook…if you haven’t started yours yet, download it now! I just had broccoli greens for dinner (did you know they’re a cousin to collards? I didn’t). That’s a direct result of being a freelancer. Back when I was employed, I […]
Don’t Know the Value You Provide as a Freelancer? Read This.
If there’s a trick to building a freelance business, it’s focusing on value. Whenever you listen to experienced freelancers (the ones who’ve been running successful businesses for 10, 15, even 20 or 30 years) talking about how they’ve survived and thrived, that value concept is going to come up. That’s because value is everything. Value […]
I Almost Fell Back Into That “Stability” Trap
I’ve got to admit something that’s hard for me to say, especially as someone who runs this site. Over the past year, I’ve gotten really loose with my marketing. Don’t get me wrong…I’ve still been doing it weekly and jumping on LinkedIn and all that good stuff, but I’d stopped going that extra mile. I’d […]
Getting Your Marketing Minimums In
This post will help you with Phase 3 of the BlackFreelance Foundations Workbook…if you haven’t started yours yet, download it now! Freelancing can seem really mysterious from the outside. Between deciding on a skillset, choosing the “right” niche, and figuring out the murky world of payment and income, sometimes it seems a lot easier to […]
Freelance Mistake: Pretending to Be an Agency
This post will help you with Phase 2 of the BlackFreelance Foundations Workbook…if you haven’t started yours yet, download it now! My freelance website is a tribute to corporate business. Muted blues, stock photos of White men in suits, big glass buildings, and three-dimensional charts that would make any sales person proud…and ya know what? […]
People Want to Pay You…You Just Have to Know Where to Look.
Updated 9/21/2018 This post will help you with Phase 1 of the BlackFreelance Foundations Workbook…if you haven’t started yours yet, download it now! When I got laid off? I was relieved. It reminded of the time a boyfriend I didn’t really like all that much broke up with me…a wash of obligatory sadness that […]
Your Freelance Profile is More Important Than Your Resume (Sample Included)
This post will help you with Phase 3 of the BlackFreelance Foundations Workbook…if you haven’t started yours yet, download it now! I’d probably been freelancing full time for a good year before I came to the dreadful realization that I might need to create a resume. My first full-on job involved sifting through […]
A Note on Freelance Skillsets
This post will help you with Phase 2 of the BlackFreelance Foundations Workbook…if you haven’t started yours yet, download it now! While it’s not the first question you should be answering when considering freelancing, the skillset question is one of the most difficult. Part of that is because the language that some of us […]
Upwork Not Working Out? Try These 5 Tips…
Updated 1/30/18 This post will help you with Phase 3 of the BlackFreelance Foundations Workbook…if you haven’t started yours yet, download it now! People at all different stages of their freelance careers turn their noses up at Upwork, and for the most part, they do it for the wrong reasons. Upwork is a sea […]