Between established bills and shorter time to retirement, older freelancers (I’m talking early to mid-30s and older) have some challenges, but honestly, we’ve got a lot more opportunity. That might be easy to forget with all the social and traditional media focus on teens and 20-somethings, but if you take a step back, you’ll see […]
How to Become Your Own Mini-Marketing Department
This post will help you with Phase 3 of the BlackFreelance Foundations Workbook…if you haven’t started yours yet, download it now! Marketing is the hardest part of freelancing. No, really. That’s why so many freelancers stay at the mercy of platforms like Upwork or shouting into the void of social media, hoping […]
Ready to run back to employment? It’s time to take action.
This post will help you with Phase 1 of the BlackFreelance Foundations Workbook…if you haven’t started yours yet, download it now! I really can’t blame anybody for wanting to go back to relying on employment. I mean…they send you checks on a regular basis, they keep your work flowing…they set up your vacations and sick […]
What is “Strategic Freelancing” Anyway?
I’m a big believer that most of our freelance “failures” eventually point back to not being able to state why we’re freelancing in the first place, and then not having a plan that’s grounded in that ‘why’. If you follow me over on Twitter you’ve probably seen me mention “Strategic Freelancing”. It’s a concept […]
Short, Mid, Long — Which Marketing Level are You Missing?
Last updated: 11/8/2019 This post will help you with Phase 3 of the BlackFreelance Foundations Workbook…if you haven’t started yours yet, download it now! I just had broccoli greens for dinner (did you know they’re a cousin to collards? I didn’t). That’s a direct result of being a freelancer. Back when I was employed, I […]
Review: BlackFreelance Workbook
I was SO happy to run across this thread on Twitter. It’s a review of the BlackFreelance Profile Workbook as well as the site overall. It was totally unprompted and unsponsored, but what made me happy is seeing the freelance challenges it answered. Here’s a look at the thread. So I just spent a […]
4 Simple Mindset Shifts for Black Freelancers
This post will help you with Phase 1 of the BlackFreelance Foundations Workbook…if you haven’t started yours yet, download it now! Getting your freelance business started on the right track involves a lot of practical steps…marketing, developing your skills, getting your strategy written out. Those are critical, but what trips most people up? It’s […]
The Best (and Shortest) Intro to Freelancing I’ve Ever Heard…
I’ve been following Seth Godin for years now, and while he occasionally can get a little bootstrappy, he’s hands down my favorite marketing guru (he’s one of the few people I’ll use that title for seriously) AND he has a long history of working as a freelancer. That’s why I’m always excited when he takes […]
Exploiters vs. Partners…Are your clients taking advantage of you?
I just dropped a survival client that was getting on my last nerve. If you want to get caught up, they ended up getting me through a few tight months after a pretty large retainer client dropped me (and after I’d been slipping on my marketing), so I’m glad I found them, but honestly? They […]
Intro to Value (Read this even if you’re employed…especially if you’re employed)
There’s an uncomfortable little truth to freelancing that I think some of us are just starting to accept. It’s a truth that’s so fundamental to business, that eventually, even employed people are going to have to start paying closer attention to it. It’s pretty straightforward and might be a tad confusing at the same time, […]