This post will help you with Phase 3 of the BlackFreelance Foundations Workbook…if you haven’t started yours yet, download it now! Happy 2022! So to kick things off, I’m going to give a quick overview of how I used paid advertising on LinkedIn. (If you’re tired of cold contacting prospects, this is the post for […]
Short, Mid, Long — Which Marketing Level are You Missing?
Last updated: 11/8/2019 This post will help you with Phase 3 of the BlackFreelance Foundations Workbook…if you haven’t started yours yet, download it now! I just had broccoli greens for dinner (did you know they’re a cousin to collards? I didn’t). That’s a direct result of being a freelancer. Back when I was employed, I […]
Want to Work in Multiple Niches? These 5 Tips Are For You.
This post will help you with Phase 2 of the BlackFreelance Foundations Workbook…if you haven’t started yours yet, download it now! When I first started BlackFreelance, I was ALL about focusing on one niche…not just for myself, but also that’s the advice I would give other freelancers. Lately though, I’ve changed my mind a little. […]
Everything You Need to Know About Business Writing
Photo by rawpixel.com from Pexels Updated 8/3/2019 First, let’s get an important fact out of the way…If you’re a freelancer, regardless of skill set, even if you’re not a writer, you need to understand business writing. That’s because business writing (usually in the form of content marketing) is probably what’s going to help move […]
Prospecting: The Freelance Habit You Didn’t Know You Needed
One thing I will give employment credit for…it does package up work nice and neat. That’s what keeps people hooked. That’s what keeps people running back…work just sitting there waiting for you without you having to think about where it comes from. It’s the hardest thing to walk away from. That little fact right there? […]
Get Your Pitching Mind Right
OK, so straight up…some folks out here are terrible at approaching editors. I say this with the most love possible because I think it’s holding a lot of us back from getting the work, even the careers we want. Full disclosure — pitching isn’t something I consider myself great, or even good at. The only […]
People Want to Pay You…You Just Have to Know Where to Look.
Updated 9/21/2018 This post will help you with Phase 1 of the BlackFreelance Foundations Workbook…if you haven’t started yours yet, download it now! When I got laid off? I was relieved. It reminded of the time a boyfriend I didn’t really like all that much broke up with me…a wash of obligatory sadness that […]
Your Freelance Profile is More Important Than Your Resume (Sample Included)
This post will help you with Phase 3 of the BlackFreelance Foundations Workbook…if you haven’t started yours yet, download it now! I’d probably been freelancing full time for a good year before I came to the dreadful realization that I might need to create a resume. My first full-on job involved sifting through […]
What Choosing a Niche Really Looks Like
This post will help you with Phase 2 of the BlackFreelance Foundations Workbook…if you haven’t started yours yet, download it now! This post applies mostly to B2B freelancers (that’s most of us.) B2C freelancers like makeup artists, trainers, and personal chefs can definitely benefit from niching (and reading this post), but the process will look […]
B2B vs. B2C (and Why Freelancers Can’t Afford to Miss the Difference)
Updated 11/19/2022 This post will help you with Phase 2 of the BlackFreelance Foundations Workbook…if you haven’t started yours yet, download it now! I come from a family of educators. From my mother who taught literature and composition, to family and friends, my life’s been full of teachers, so I’ve had multiple front row seats to […]